Behavior of Beef Cattle Breeders in Selling Productive Cows in Tanete Riaja District, Barru Regency, Barru Iin Mulyawati Daryatmo, Syahdar Baba, M Ikrar MS
Khon kaen University
Faculty of Animal Science Universitas Hasanuddin
Abstract
The purpose of this study was to determine the behavior consisting of attitudes, subjective norms, and farmer behavior control in selling productive cows. The type of research used in this research is descriptive quantitative research. The sample that used in this research are 93 from 1,420 total population of beef cattle^s breeders in the hope village, Lompo Riaja, and Libureng Village, Tanete Riaja Subdistrict were calculated by using Slovin formula. Data analysis used in this study is descriptive statistics using the Liker Scale. The results showed that: (1) attitudinal behavior was in the high category, which meant that the attitude of the farmer had known the negative impact that would occur on beef cattle business if selling productive cows, (2) subjective norm behavior was in a high category which meant that high social pressure obtained by farmers so that the sale behavior of productive female cattle occurs- (3) behavior control was in a high category which means that farmers have a great opportunity to behave in the sale of productive female cattle because of their perception of the ease of selling productive cows.
Keywords: Attitudes, Subjective Norms, Behavior Control, Sales of Productive Female
