SWOT Analysis of Development Strategy for Promotion of Dangke Traditional Milk Processed Products in Enrekang District, South Sulawesi Muh.Ridwan1), Syahriadi Kadir2).
Department Social Economics of Animal Husbandry, Hasanuddin University
Abstract
Abstract. Dangke traditional dairy products have a large market opportunity but have not developed widely, it is necessary to introduce these products through promotional activities.This research was carried out at the center for the development of traditional dangke dairy products in Enrekang district South Sulawesi, using a SWOT analysis approach base on expert judgement, aims to formulate alternative development strategies in promotional efforts Dangke traditional dairy products in Enrekang Regency. The results showed that the traditional dairy products of Dangke in Enrekang Regency have a strong internally position so that it is necessary to take advantage of the strengths to seize opportunities that exist in product promotion efforts with several alternative strategies including: 1) Utilizing high skills to absorb labor, 2) Taking advantage of opportunities agro-tourism seizes the potential for souvenir food, 3) Increasing population to support the provision of raw materials, 4) Post-harvest development to seize agro-tourism opportunities, 5) Increasing human resources for breeders and increasing population to increase farmer income and welfare 6) Socialization of dangke consumption for nutritional fulfillment and development of partnership patterns, 7) Technology introduction and marketing assistance, 8) Economic institutional development of farmer and farmer communities.
Keywords: dangke, tradisional dairy product, strategy, promotion, enrekang
