Factors Related to the Intention of Exclusive Breastfeeding to Prospective Mothers of Social Media Users in Tangerang City in 2021 Rizky Wahyuni
Public Health Departement, faculty of health sciences, UIN Syarif Hidayatullah Jakarta
Abstract
Exclusive breastfeeding coverage in the world and Indonesia is still below the target. Therefore, exclusive breastfeeding education programs has to be improved, including education through social media for prospective mothers. This study aimed to know the factors related to the intention of giving exclusive breastfeeding among prospective mothers who using social media in Tangerang City, Indonesia. This cross-sectional study involved 100 mothers who were recruited using the snowball sampling technique, in December 2021, and gave their respond through online google-form. The results showed that most of the respondents had the intention of giving exclusive breastfeeding (91%). Most of them got the informations of exclusive breastfeeding from social media (52%). Most of them had positive attitude towards exclusive breastfeeding (95%), and shaped their subjective norms based on information from social media (59%), and confidence in being able to face barriers to exclusive breastfeeding (90%). Other sources of their subjective norms in offering exclusive breastfeeding were family, mass-media, community of their origin, neighbors, and health workers. Statistically, there were no difference in intention giving exclusive breastfeeding between respondents with different sources of subjective norm. Exclusive breastfeeding education programs for mothers-to-be must involve various parties, especially social media, because all parties have the same opportunity to build prospective mother intention to offer exclusive breastfeeding.
Keywords: Exclusive Breastfeeding, Prospective Mothers, Intention in giving Exclusive Breastfeeding
