City Branding of Province of Riau on National Law Adi TiaraPutri
Universitas Riau
Abstract
City branding is one of the tools or intermediaries for the community to be familiar with a tourism destination. Branding is an identity in introducing the potential and advantages of tourism in certain areas including Riau Province. Therefore, the Riau Provincial government formed a branding that represents and introduces tourist attractions in Riau Province. This branding is not just a logo, but Riau The Homeland Of Melayu branding is a whole, meaning and value embedded in it. Riau The Homeland of Melayu and Riau Menyapa Dunia are destination brand that includes tourism and cultural elements. In this study, focus to Riau The Homeland of Melayu and Riau Menyapa Dunia on perspective of Indonesian national law. The research method used is empirical legal research methods.
Keywords: Branding, The Homeland of Malay, Riau Menyapa Dunia, National Law
