Technology Transfer and Social Media Utilization in Barongsai Performance Innovation Yi Ying (a*), Tirta Nugraha Mursitama (b), Shidarta (c)
a) Faculty of Humanities, Chinese Department, Bina Nusantara University, Kemanggisan Ilir III No. 45, Jakarta 11480, Indonesia
yi_ying[at]binus.edu
c) Faculty of Humanities, International Relations Department, Bina Nusantara University, Indonesia
c) Faculty of Humanities, Business Law Department, Bina Nusantara University, Indonesia
Abstract
Cultural preservation is inseparable from innovation and economic factors. Innovation is needed to maintain the existence of an art and culture. Economic factors or funds are also an important factor so that cultural actors can still exist and survive. Through innovation, the show will be more interesting to watch and this has an impact on the amount of income earned during the show. This paper discusses solutions in preserving Barongsai culture through innovation. Innovations are made with the transfer of knowledge and technology from various parties. The author divides this article into several parts. First, the economic factors faced by Barongsai owners and players in maintaining the continuity of Barongsai culture. Second, the innovation factor through the transfer of technology from domestic partners. Partners in this regard are the world of higher education by utilizing social media promotion platforms and online performance techniques with digital effects. Third, community participation in the preservation of a culture.
