Government Strategy in the Development of Pariwista Tanjung Bira Bulukumba Regency Andi Risma Jaya 1, Armin Arsyad 2, Suriadi Lambali 3, Muh Tang Abdullah 4
Universitas Indonesia Timur
Abstract
Tourism has now become one of the new style industries capable of providing rapid economic growth in terms of employment opportunities, income, standard of living and in activating other production sectors in tourist-receiving countries. Tanjung Bira as a tourist attraction has become a pillar that supports the economy of the Bulukumba area, especially in the tourism sector in general, which has attracted large numbers of tourists. However, the condition of the Tanjung Bira tourist attraction is still faced with various problems, including problems with road access infrastructure and handling clean water. This study aims to explain the strategy designed by the Bulukumba Regency Culture and Tourism Office to develop the Tanjung Bira tourist area. This research uses a qualitative approach. The research focus is based on the strategic theory formulated by Johanson (2019) of three modes of public sector policy strategy from macro and micro aspects. The strategies referred to are strategic design, internal strategic observations and strategic governance. The types of data obtained are primary data and secondary data using data collection techniques through observation and interviews. Furthermore, the data obtained is processed using data reduction methods, data presentation, and drawing conclusions (verification). The results of this study indicate that the development strategy formulated by the Bulukumba Regency government over the last few years has not been optimal in developing the Tanjung Bira tourism area. In general, the reason for the less than optimal development of the strategy in question lies in the ineffective and comprehensive land control and strategic design. A special evaluation on the development of the technical plan for the Tanjung Bira tourism area is not running, except in the form of a Government Agency Performance Accountability Report which is published annually.
