Post-Pandemic Digital Tourism Strategy Case Study: Borobudur Temple, Indonesia Prof. Ir. Prasasto Satwiko, MBSc., Ph.D, Khaerunisa, S.T., M.Eng., Ph.D, I Nengah Doni Adhitama, Theresia Emi Rahayu
Universitas Atma Jaya Yogyakarta
Abstract
The economy of developing country is highly dependent on tourism sector. Indonesia is one of the developing countries in Southeast Asia that is suffering from the impact of Covid-19. This study aimed to analyze the effect of perceived ease of use, perceived usefulness, and social influence on the respondent^s intention to enjoy the travel experience using digital technology. This paper takes Borobudur Temple as an example. This research applied quantitative methodology to discover which factors influence the level of tourists^ interest in using the tourism digital application guide. The results show that the most effective way to change tourist behavior is to provide convenience and service quality. The results also indicate that the habit in doing online transactions have no impact on tourist eagerness to use the new tourism system. This study provides analysis of online responsiveness to Covid-19 for preparing the post-pandemic digital tourism.
Keywords: digital tourism, post-pandemic tourism, tourist behavior, tourism system
