Music Video: Evaluation of Communication Media for Health Campaign in Early Childhood Education and Development (ECED) Students Vina Mahdalena (a*), Lusia Handayani (b)
Social and Political Science Faculty, Universitas Pembangunan Nasional Veteran Jakarta
Abstract
The media for health campaigns carried out by both the government and the private sector are very diverse. This shows the importance of selecting and packaging media at the planning stage. The target audience becomes the focal point of the communication media designer in determining how the media design should be made. In this study, the team will conduct research and development of communication media for health campaigns, especially regarding the 7 steps to wash hands for Early Childhood Education and Development (ECED) students. Planning for communication media in the form of a music video featuring a song entitled 7 steps to washing hands and a 4 years old model demonstrating how to wash hands properly. The songs written by the authors team have been adapted to the characteristics of children^s music that is cheerful and fun. Evaluation of the communication media used for this campaign was carried out by media experts, material experts and has been tested on several ECED students so that the feasibility of the media has been validated and can be disseminated to the public as health education materials.
Keywords: Communication Media, ECED Students, Health Campaign, Music Video
Topic: Media, Film Studies, Theatre, Communication
