Business Intelligence To Accelerate Market Penetration by Mobile Apps Product Analysis Report Langgeng Listiyoko1, Marhaendro Purno2, Panji Surya1, Sartono3
1STMIK MUHAMMADIYAH BANTEN
2STIE INSAN PEMBANGUNAN TANGERANG
3STTM MUHAMMADIYAH TANGERANG
Abstract
The most challenging activity in the retail market is competitor product analysis, in order to customer acquisition. Customers need more competitive product that is reflected by cheaper price and higher quality. However, product analysis report lead to the supplier produce any kind of product that is fit to ideal specification, therefore the product will not be over-specification. Rapid report by this mobile concept is triggered by salesman who has wide range mobility to deliver information to engineer quickly. They also help customer who confused with many product offered by only discover the comparison analysis result, presented in dashboard view. Business Intelligence in which play important role in the market competition, developed by agile system development methodologies.
Keywords: product analysis, rapid report, business intelligence, mobile app
