Effect of Social Media Network User Growth and Consumer Confidence Index to Fintech Lendings Loan and Lender Account Growth Indra Surya Permana (a*), Cucu Handayani (b), Susi Widyastuti (c)
a) Department of Economic Science, Universitas Nahdlatul Ulama Cirebon
Jl. Dr. Cipto Mangunkusumo No. 288 Cirebon
b) c) Department of Informatics, Sekolah Tinggi Ilmu Komputer Poltek Cirebon
Jl. Pusri No. 1 Kedawung Cirebon
Abstract
As one of country with largest economy in Southeast Asia, Indonesia still has about 38 % of its total population remain unbanked. Fintech Peer to Peer (P2P) Lending as an alternative could be one of best opportunity to raise financial inclusion in Indonesia. With high social media network growth, people in Indonesia could potentially accessed lot of Fintech Lending to give them financial solution. After Covid-19 pandemic, Indonesia slowly but sure raised its confidence index among the investor, including foreing investment. And with good financial return, many investor chose Fintech Lending as their intesment target. This article provide result whether Social Media Network and Consumer Confidence Index in Indonesia could affect number of Loan and at the same time attracted lender to invest their money in fintech lending in Indonesia. Method used in this article was structural equation modelling with partial least square approach. The result indicated that between social media and consumer confidence index has difference orientation in result toward number of loan settled and lender growth
Keywords: fintech lending- peer to peer- consumer confidence index- social media network- SEM-PLS
