The Impact of Digital Technology Usage and Innovative Creativity on the Sustainability of SMEs Felicia Tripena Kubi1,* Nur Alini2,* Pricylia Chyntia Dewi Buntuang3* Mashuri H.Tahili
1 Public Administration Study Program, Faculty of Social and Political Sciences,Tadulako University 1
2 Public Administration Study Program, Faculty of Social and Political Sciences,Tadulako University 2
3 Management Department, Faculty of Economics and Business, Tadulako university 3
4 Public Administration Study Program, Faculty of Social and Political Sciences,Tadulako University 4
*Corresponding author. Email: feliciakubi49[at]gmail.com
Abstract
This study aims to analyze the impact of digital technology (X1) and innovative creativity (X2) on the sustainability of small and medium enterprises (SMEs) (Y). Digital technology is considered to play an important role in improving operational efficiency, expanding market reach, and strengthening business competitiveness. Meanwhile, innovative creativity is a key factor in creating added value for products and adapting to the ever-changing market dynamics. The research method used involves a quantitative approach using questionnaires for data collection with a Likert scale. Respondents were selected through purposive sampling, focusing on SMEs players in Palu City. Multiple linear regression analysis data were analyzed using SPSS.
Keywords: digital technology, innovative creativity, Sustainability SMEs, competitiveness
