SUPPLY CHAIN ANALYSIS OF VANNAMEI SHRIMP IN THE COASTAL REGION OF POSO REGENCY Sudarto Usuli, Serlia R. Lamandasa, Timotius Garatu, Moh. Ifdal, Muhamad Aldi Ismail
Sintuwu Maroso University
Abstract
This study aims to analyze the supply chain pathways, examine business processes and distribution patterns, and assess the marketing efficiency of vannamei shrimp in the coastal region of Poso Regency.
The research findings indicate the existence of three distinct supply chain channels for vannamei shrimp: Channel I (hatchery - cultivator - retail trader - consumer), Channel II (hatchery - cultivator - village aggregator - fisheries company - consumer), and Channel III (hatchery - cultivator - village aggregator - retail trader - consumer). The business processes within the vannamei shrimp supply chain are not yet optimally integrated. Market information, especially concerning price and quantity, remains largely inaccessible and is not communicated transparently among supply chain actors. The vannamei shrimp supply chain encompasses three primary flows: product flow, financial flow, and information flow, all of which operate both downstream (from upstream to downstream actors) and upstream (from downstream actors back to upstream actors).
The performance of the vannamei shrimp supply chain has been found to be efficient, with the farmer^s share-defined as the proportion of the final selling price received by cultivators-averaging 86.49% across all channels. In addition, the average profitability ratio for traders, across all supply chain channels, is calculated at 1.37.
Keywords: Vannamei Shrimp, Supply Chain, Business Pattern, Distribution Pattern, Marketing Efficiency
