The Effect of Emotional Intelligence and Stress Management on Impulsive Buying Behavior among Students of the Management Study Program at Tadulako University Andini Baso1, Syahir Natsir2
1,2 Management Department, Faculty of Economics and Business, Tadulako university
Abstract
This study aims to examine the influence of Emotional Intelligence (X1) and Stress Management (X2) on Impulsive Buying Behavior (Y) among Students of the Management Study Program at Tadulako University. A quantitative approach with purposive sampling was employed, and data were collected through a Likert-scale questionnaire distributed to active students. Emotional Intelligence includes the dimensions of self-management, social awareness, relationship management, and self-awareness, while Stress Management consists of problem-focused coping, emotion-focused coping, and maladaptive coping. Impulsive Buying Behavior is measured through cognitive and affective aspects. Data were analyzed using multiple regression to assess the effects of X1 and X2 on Y.
