Optimizing the Performance of MSMEs in Ambesia Selatan Village through the Implementation of a Renewable Energy-Based Fish Catch and Marketing Information System (SITANPAS) Amirul Afif Fatihah (a*), Muhammad Din (b), Yuli Asmi Rahman (c)
a) Accounting Department, Faculty of Economics and Business, Tadulako University
*amirulafif100[at]gmail.com
b) Accounting Department, Faculty of Economics and Business, Tadulako University
c) Electrical Department, Faculty of Engineering, Tadulako University
Abstract
This study aims to optimize the performance of Micro, Small, and Medium Enterprises (MSMEs) in South Ambesia Village through the implementation of the Integrated Marketing and Production Management System (SITANPAS) based on renewable energy. The method used in this study includes field surveys, in-depth interviews, and focus group discussions with MSME actors. The results of the study found that the utilization of renewable energy, particularly Solar Power Plants (PLTS), reduces operational costs and increases production efficiency. In addition, SITANPAS supports integrated business management, especially in digital marketing and production control. This study also found several challenges faced by MSMEs, including limited energy access, low productivity, and suboptimal marketing strategies. Overall, the application of SITANPAS based on renewable energy is proven effective in improving productivity, expanding market reach, and encouraging economic independence and sustainability of MSMEs in South Ambesia Village.
Keywords: MSMEs- SITANPAS- Renewable Energy- Digital Marketing- South Ambesia
