The Influence of Financial Literacy and Self Control on The Consumer Behavior of Students Faculty of Economics and Business, Tadulako University
Nur Ramadhani Eka Putri1, Pricylia Chintya Dewi Buntuang2

1,2 Management Department, Faculty of Economics and Business, Tadulako university

Abstract

This study examine the effect of financial literacy and self-control on consumer behavior among students of the Faculty of Economics and Business, Tadulako University. The independent variables in this study include financial literacy (X1) and self-control (X2), while the dependent variable is consumer behavior (Y). Financial literacy is analyzed through three main dimensions, namely financial knowledge, financial attitude, and financial self-efficacy. Self-control is reviewed based on two dimensions, namely self-report and behavioral measures. The consumer behavior variable is measured through the dimensions of consumer satisfaction and consumer decisions. This study applies a quantitative approach with purposive sampling, focusing on students from the 2022-2025 period. Data were collected through the distribution of a Likert scale-based questionnaire to students of the Faculty of Economics and Business, Tadulako University.

Keywords: Financial Literacy, Self-Control, Consumer Behavior, Students

Topic: Human Resource Management and Employment Economics