Blue Economy-Based MSME Financial Management Strategy in Palu City to Achieve Sustainable Business
Deka Sagari Putri1, Virdita Maria Kumano2, Alsyah Putri Salindri Irsan3, Vitayanti Fattah4, Nini Andriani5

Tadulako University

Abstract

This study aims to analyze the financial management practices of Blue Economy-based Micro,
Small, and Medium Enterprises (MSMEs) in the coastal area of Palu Bay and to identify factors
influencing their financial effectiveness. It also seeks to formulate sustainable financial strategies
that support the resilience of coastal businesses. The research employed a qualitative
approach using a small-scale exploratory case study design. Data were collected through in
depth interviews, observation, and documentation involving five MSME owners in Kampung
Nelayan (Kamnel) between October and November 2025.
The findings reveal that most MSME owners have not yet implemented a structured financial
recording system and tend to mix personal and business finances. Key challenges in financial
management include low financial literacy, short-term business orientation, and limited training
and support from government institutions. Nevertheless, some business owners have begun
adopting financial technology tools such as QRIS and Dana for daily transactions, indicating an
initial step toward digital financial transformation. From an environmental perspective, MSME
owners show emerging awareness of coastal cleanliness but have not yet integrated
environmental conservation principles into their business practices.
This study concludes that the sustainability of the Blue Economy in coastal communities
requires strengthened financial literacy, optimized fintech utilization, and enhanced
environmental awareness. Collaborative efforts among the government, educational institutions,
and local communities are essential to develop resilient, adaptive, and sustainable coastal
MSMEs.

Keywords: MSMEs, blue economy, financial management, financial literacy, sustainability

Topic: Financial Management and Banking