The Influence of Self-Confidence and Need for Affiliation on Self-Presentation in Adolescent Instagram Users in Semarang City
Kimmy Katkar, Salsabila Putri Andarani

Fakultas Psikologi, Universitas Semarang

Abstract

The development of social media, particularly Instagram, has encouraged adolescents to present themselves digitally through self-presentation behavior. Self-presentation is an individual^s effort to manage impressions to be accepted in social environments. Psychological factors such as self-confidence and the need for affiliation are thought to play a role in shaping this behavior. This study aims to determine the influence of self-confidence and the need for affiliation on self-presentation among adolescent Instagram users in Semarang City. This study used a quantitative approach with a purposive sampling technique. The sample consisted of 150 respondents aged 15-18 who had been active Instagram users for more than two years. The research instruments were the Self-Presentation Scale, the Self-Confidence Scale, and the Need for Affiliation Scale. Data analysis was conducted using the Pearson correlation test. The analysis results show a very strong and significant relationship between self-confidence and self-presentation (r = 1.000- p < 0.01). Furthermore, the need for affiliation also showed a very strong and significant relationship with self-presentation (r = 1.000- p < 0.01). These findings indicate that the higher the self-confidence and need for affiliation in adolescents, the higher their tendency to present themselves on Instagram. Thus, both self-confidence and the need for affiliation play an important role in shaping adolescents^ self-presentation behavior on social media.

Keywords: self presentation, self confidence, need affiliation

Topic: Social and Cultural Dimensions in Coastal Cities