Enhancing English Learning Awareness Through Transmedia Storytelling in Community Settings
Hetty Catur Ellyawati (a), Gita A. Betseba (b), Qorinta Shinta (c) , Gunawan Witjaksana (d)

Faculty of Information Technology and Communication
Universitas Semarang

Abstract

This study examined the effectiveness of the transmedia storytelling (TST) approach in enhancing English learning awareness within a community-based context. Responding to persistent gaps in community English proficiency, this research collaborates with LPMK (Lembaga Pemberdayaan Masyarakat Kelurahan) to implement a multimodal learning pathway involving videos, audio content, text narratives, and interactive applications. This study applied a descriptive qualitative approach and recruited 30 participants aged 13-22 years, supported by observations, interviews, and questionnaires. The results indicate a significant improvement in English learning awareness, shifting from low to moderate-high. Approximately 80% of the participants reported that TST increased their engagement, motivation, and retention. The participants also demonstrated growth in metacognitive awareness, particularly in self-monitoring and learning reflection. These findings suggest that transmedia storytelling can serve as an inclusive and adaptive mode of community-based English learning, which also benefits the goals of digital literacy and lifelong education.

Keywords: transmedia storytelling, English learning awareness, community learning, digital media,

Topic: Governance, Policy, and Education of Coastal Area