Waste Management Implementation as a Determinant of Recycling Perception and Behavioral Intention
Elisabeth Rotua Simamora1, a),Nurul Juwariyah2, b), Citra Rizkiana3, c), Scorina Dwiantari4,d) Dwi Widi Pratito Sri Nugroho6,e) and Agus Ferianto6,f)

Department of Management, Faculty of Economics, Semarang University

Abstract

The increasing volume of waste in Indonesia is a serious and urgent issue. This is triggered by population growth, rapid urbanization, an increasingly consumerist life-style, as well as inadequate waste management and landfill sites. Waste manage-ment requires an integrated approach for effective mitigation. The role of the govern-ment is crucial, particularly in establishing proper waste management and developing technologies that support waste processing so that waste can be repurposed or de-stroyed, ultimately creating a better environment in the future. This study highlights the contradiction in the relationship between Perception of Recycling and Behavior Intention. The objective of this research is to analyze the implementation waste man-agement variables that are expected to resolve this contradiction. Additionally, the study focuses on examining whether the variables Convenience of Recycling and Attitude Towards Recycling can enhance the Behavior Intention. The sample distribution was targeted at waste pickers in Central Java, using a purposive sampling technique. Model and hypothesis testing were conducted using Structural Equation Modeling (SEM) analysis with AMOS software.

Keywords: Perception of Recycling, Implementation Waste Management, Behavior Intention, Convenience of Recycling, Attitude Towards Recycling

Topic: Environmental Sustainability in Coastal Cities