From Practice to Purity: Unraveling the Psychosocial Pathways from Pro-Environmental Livestock Integration to Reduced Agrochemical Dependence in Coffee Farming Retno Pramnesti (a), Jaisy Aghniarahim Putritamara (a), Priyo Sugeng Winarto (a)
Brawijaya University
Abstract
The transition to sustainable agriculture necessitates understanding the complex drivers of farmer behavior. This study investigates the psychosocial mechanisms through which Green Livestock Action (GLA) reduces tolerance for synthetic agrochemicals within integrated goat-coffee farming systems. Data from 100 farmers in East Java, Indonesia, were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results demonstrate that GLA does not exert a direct effect on synthetic input tolerance. Instead, its influence is fully mediated by a suite of psychosocial factors. Environmental Self-Identity, Eco-Guilt, and Social Norms (both Injunctive and Descriptive) emerged as potent, positive catalysts for pro-environmental behavior. Conversely, Perceived Risk and Constraints significantly inhibited the adoption of green practices. The model accounted for substantial variance in farmer behavior, underscoring the primacy of psychosocial pathways. These findings critically advance the literature by delineating the indirect, psychologically embedded route through which sustainable farming practices effect change. We conclude that interventions aimed at enhancing environmental self-identity, cultivating ecological awareness, and reinforcing positive social norms are paramount for scaling GLA and accelerating the adoption of sustainable integrated farming systems.
