Socio Economic Analysis and Development Potential of Local Chicken (Buras) Farming in Kedungwaru District, Tulungagung Regency Rizki Prafitri1*, Rachmad Dhafin Mahendra, Rizkia Kurnia Pratami
Faculty of Animal Science, Universitas Brawijaya,
Abstract
This research was conducted in Kedungwaru District, Tulungagung Regency, East Java, Indonesia. The study aimed to analyze the socio-economic characteristics of free-range chicken farmers, assess the economic feasibility of their farming businesses, and identify appropriate development strategies using SWOT analysis. The respondents were free-range chicken farmers, selected through purposive sampling for the research location, census for farmer selection, and snowball sampling to expand the respondent pool, with the scale classification conducted using the equal interval classification method, resulting in a total of 50 respondents. Data collection took place between November 21, 2023, and January 20, 2024. The data collected included social characteristics (age, education level, farming experience, gender, and farming objectives), economic aspects (fixed costs, variable costs, total revenue, and profit), and qualitative data regarding the internal and external factors influencing farming development. Data analysis was carried out descriptively for the social profile, economically through the calculation of production costs and the Revenue and Cost (R/C) ratio, and strategically using SWOT analysis to formulate development plans. The results showed that the majority of farmers were within the productive age range but had relatively low education levels, although they had significant farming experience. The economic analysis indicated that the free-range chicken farming businesses were feasible, shown by an R/C ratio greater than 1. SWOT analysis revealed strengths such as high selling prices and strong disease resistance of chickens, weaknesses including traditional farming methods, opportunities in high consumer demand and limited competition, and threats from price volatility, disease outbreaks, and proximity to residential areas. It was concluded that free-range chicken farming in Kedungwaru District had substantial development potential, and strengthening farmers^ knowledge, improving infrastructure, and expanding marketing strategies were recommended to enhance the sustainability of the business.
