Influence Of Financial Literacy, Technological Advancement, Level Income, And Lifestyle On Investment Behavior Students Of The Faculty Of Economics In Medan City Erny Luxy D Purba (1), Roza Thohiri (2), Kornelius Harefa (3)
Universitas Negeri Medan
Jl Willem Iskandar Pasar v, Kenangan baru Kecamatan Percut Sei Tuan
Abstract
Abstract. The rapid economic development in the era of globalization requires millennial students to be more careful in managing their finances. Financial independence is one of the goals and dreams of many people, one way to achieve this is by investing early. Through the ^Let^s Save Shares^ campaign and the investment gallery on campus, it is hoped that it can increase students^ investment interest. The research objectives are to 1) examine the influence of financial literacy on student investment behavior, 2) examine the influence of technological advances on student investment behavior, 3) examine the influence of income level on student investment behavior, 4) examine the influence of lifestyle on student investment behavior. The type of research used is quantitative. This research uses primary data with a purposive sampling technique. This research was conducted by distributing questionnaires to 400 respondents to students from 3 state universities and 3 private universities via Google Form and the field. The questionnaire results were analyzed using Partial Least Square with the SmartPLS 3.0 software application. The research results show that financial literacy, technological advances, income levels have a significant effect on student investment behavior, while lifestyle does not have a significant effect on student investment behavior.
Keywords: Financial Literacy, Technological Advancement, Level Income, And Lifestyle
