CYBERPHENOMENOLOGY IN MAPPING POLITICAL REPRESENTATION IN ELECTION CONTESTATIONS ON SOCIAL MEDIA Payerli Pasaribu (a*), Daniel Harapan Parlindungan Simanjuntak (b), Muhammad Iqbal (c), Windawati Pinem (d), Zanrison Naibaho (e)
Universitas Negeri Medan
Abstract
This research aims to analysis the impact of developments in information technology, especially social media such as Twitter, to the political communication paradigm in Indonesia, especially in context 2024 election especially presidential election. This research aims to better understand the process of political identity exploitation in this generation, including its implications and solutions for research further regarding the exploitation of identity politics. Analyze how the role of social in shaping political representation and understanding the exploitation of politics identity. Identity politics in the millennial generation is expected to provide solutions to the challenges of representation political. The research stages involve planning, selection, and context and identification of informants, data mining on Twitter, involvement in target group activities, data analysis with transcription and categorization, reflection, writing, dissemination of results, evaluation, and update.
