Systematic Literature Review of Academic Service Quality in Higher Education Muhammad Syahril Harahap, Sri Milfayetti, Mariani
State University of Medan
Abstract
This paper reviewed famous models of service quality developed by researchers from time to time. This study focused on service quality in higher education and reviewed those articles and research papers where main objective is to investigate service quality in higher education. This article presents a comprehensive systematic literature review on academic service quality in higher education, exploring key dimensions, methodologies, findings, and future research directions. In this way this paper articulates about the interpreters of service quality and will help in further research. It will also help the policy makers to study service quality and develop effective marketing strategies.
Keywords: Service quality, Higher education, Service quality dimensions, Review
