FEASIBILITY OF TEACHING MATERIALS AND LEARNING ASSESSMENT OF MARKETING MANAGEMENT COURSES WITH ARTIFICIAL INTELLIGENCE (AI) BASED ON GADGET APPLICATIONS Lenti Susanna Saragih (a*), Jufri Darma (b), Sabda Dian Nurani Siahaan (c)
a) Bisnis Education Departement of Universitas Negeri Medan
Jl. William Iskandar Ps V Medan Estate
b) Acounting Education Departement of Univeristas Negeri Medan
Jl. William Iskandar Ps V Medan Estate
c). Enterpreneurship Departement of Universitas Negeri Medan
Jl. William Iskandar Ps V Medan Estate
Abstract
This study aims to analyze the feasibility of Digitization of Teaching Materials and Learning Assessment of Marketing Management Courses with Artificial Intelligence Based on Gadget Applications. The method used in this study is the R&D method using the DDD-E (Decide, Design, Develop, Evaluate) model. The population of this study is students of the Business Education Study Program and the sample in the study is 65 people. The data collection technique uses observation and questionnaires. The data was processed using descriptive analysis to analyze the feasibility, of the digital teaching materials produced. The AI applications used in the preparation of teaching materials are Chat GPT, Toonme, and Quizizz. The stages in the implementation of this research are carried out by setting goals and designing designs, material development and evaluation of teaching materials. In this study, a feasibility test of digital teaching materials and learning assessments was carried out by material experts and media experts using a feasibility validation questionnaire. The feasibility indicators are seen from the content aspect (material and assessment) and the language aspect assessed by material experts, while the digital media aspect and the feasibility aspect of presentation are assessed by media experts. Based on the results of the expert validation test, it is known that the teaching materials and digital learning assessments of the Marketing Management course are feasible to use. Based on the results of this research, it is known that the Teaching Materials and Learning Assessment of Marketing Management Courses with AI-based gadget applications are feasible to be used in learning
