THE INFLUENCE OF FINANCIAL ATTITUDE, FINANCIAL BEHAVIOR, FINANCIAL KNOWLEDGE AND FINANCIAL TECHNOLOGY ON STUDENT INTEREST IN INVESTING IN THE CAPITAL MARKET
Khairunnisa Harahap, Jumiadi A.W., Muhammad Rizal Hsb, Roza Thohiri

Universitas Negeri Medan

Abstract

This study aims to analyze the effect of financial attitude, financial behavior, financial knowledge, and financial technology on interest in investing in the capital market in college students.
This study uses a quantitative method with a questionnaire as a data collection tool. Data analysis was carried out by multiple linear regression with
The results showed that financial attitudes, financial knowledge, and financial technology simultaneously had a positive and significant effect on interest in investing in the capital market in college students. Partially, financial attitudes and financial knowledge have a positive and significant effect, while financial behavior has no significant effect on interest in investing in the capital market.
These findings indicate that financial attitudes and knowledge are important factors in increasing interest in investing in the capital market in college students. This study recommends education and socialization about the capital market to increase knowledge and positive attitudes towards investment, as well as the provision of investment platforms that are easily accessible and operated for university students.

Keywords: Financial Attitude, Financial Behavior, Financial Knowledge, Financial Technology, Interest in Investing, Capital Market

Topic: Economics and Social Education