The Validity of Green Business Book Using Augmented Reality Technology to Improve the Learning Outcome in Entrepreneurship Study Program
Sabda Dian Nurani Siahaan, Dede Ruslan, Miftah El Fikri, Lenti Susanna Saragih

Faculty of Economic, Universitas Negeri Medan

Abstract

One important aspect in the implementation of education is the availability of teaching materials. This research was conducted at Entrepreneurship Study Program Universitas Negeri Medan. The problem faced by this study program is the lack of teaching materials available for the courses held, one of them is the Green Business course. In addition, another problem is the lack of digital-based teaching materials (e-books) as visual learning media that can be used by students which has a negative impact to the learning outcome of the students. The objectives of this research are to develop the Green Business book based on Augmented Reality technology. The research method used is quantitative research with an experimental design. The data collection technique used is a questionnaire to test the validity of the book. The data analysis technique used is validity test to measure the book feasibility to be used in learning.

Keywords: Validty, Green Business, Augmented Reality

Topic: Management and Education Innovation