Analisys Of Supply Chain Agroindustri Green Indonesia Company In Polewali Mandar Andi Mariati Daud (a*), Sitti Bulkis (b), Sitti haerani (c)
a) Agriculture Science Program, Graduate School, Hasanuddin University. Jl. Perintis Kemerdekaan Km.10, Makassar, South Sulawesi, 90245, Indonesia
*andimariatid[at]gmail.com
b) Department of Agricultural Socio-economics, Faculty of Agriculture, Universitas Hasanuddin. Jl. Perintis Kemerdekaan Km.10, Makassar, South Sulawesi, 90245, Indonesia.
c) Department of Management, Faculty Of Business Economics, Universitas Hasanuddin. Jl. Perintis Kemerdekaan Km.10, Makassar, South Sulawesi, 90245, Indonesia.
Abstract
Green indonesia Company faces a challenge where farmers sell cocoa beans without proper fermentation or with imperfect fermentation, making it difficult for the company to access enough raw materials. To tackle this issue, a study was conducted to evaluate the effectiveness of PT. Indonesia Hijau supply chain in the cocoa agro-industry in the Polewali Mandar District. The research methodology involved using Data Envelopment Analysis (DEA) techniques alongside qualitative and quantitative approaches. The study revealed that the supply chain for the cocoa agro-industry at PT.Indonesia Hijau in Polewali Mandar Regency is integrated with participants from upstream to downstream, including PT. Indonesia Hijau.The study employed a descriptive research method that combined both qualitative and quantitative approaches. Data Envelopment Analysis (DEA) methods were used as part of the research. The research showed that the cocoa agroindustry supply chain at PT. Green Indonesia in Polewali Mandar Regency is integrated, from upstream to downstream, with PT. Indonesia Hijau as the focal firm. The latter obtains raw materials for wet cocoa beans from cocoa farmers in the upstream sector. These raw materials are then processed into chocolate products that are sold to cooperatives in the downstream sector. The raw materials from collecting traders are based on agreements that include the type of wet cocoa, selling price, quality, and continuity. The performance of the cocoa agroindustry supply chain at PT. Indonesian Green was found to be 76.66% efficient on average. At the farmer level, 23 out of 30 farmers were efficient, while at the merchant level, 5 out of 6 traders were efficient in the supply chain at PT. Indonesian Green in Polewali Mandar District.
