Embung Cangkring Agrotourism development strategy in Kebumen Regency
Dicka Galuh Pitaloka, Kartika Eka Wijayanti, and Lilik Kartika Sari

Masters in Agribusiness, Postgraduate, Jenderal Soedirman University
Faculty of Agriculture, Jenderal Soedirman University
Faculty of Fisheries and Marine Science, Jenderal Soedirman University

Abstract

Embung Cangkring Kebumen is an agrotourism that primarily provides natural and educational tourism which is expected to act as a multiplier effect for the surrounding community. Community income can be obtained through parking jobs, selling souvenirs, traders around agrotourism, and farmers through durian gardens. This research aims to analyze development strategies using SWOT and QSPM analysis. The basic method used in this research is a case study. The samples in this research included managers (management and employees), BUMDes, farmers, local communities, and visitors. The results show that the IE matrix is in quadrant I which is called growth and build. Intensive (market penetration, development and product development) or integrative (backward, forward and horizontal integration) strategies. The three strategies prioritized in this research are: optimizing durian gardens with the help of quality seeds, fertilizers and pesticides, counseling and assistance related to planting and caring for durian plants so that they have maximum results, and capital assistance for adding vehicles, completing the lack of facilities and maintenance.

Keywords: agrotourism, SWOT, QSPM

Topic: Agricultural Socio-economics