Determinants of Demand for Jackfruit Bananas in Traditional Market
Faqih Muftin Hanif (a*), Watemin (b), Yusuf Enril Fathurrohman (b)

a) Department of Agribusiness, Faculty of Agriculture and Fisheries, Universitas Muhammadiyah Purwokerto
b)Jl. KH. Ahmad Dahlan, Dusun III, Dukuhwaluh, Kec. Kembaran, Kabupaten Banyumas, Jawa Tengah 53182
Purwokerto

Abstract

Jackfruit Bananas have become a popular commodity due to their widespread availability and high consumption rates among the public. Consumer demand for jackfruit bananas is influenced by various factors, especially in traditional markets. Therefore, this study aims to identify the factors influencing the demand for jackfruit bananas in a traditional market. This study employs a quantitative descriptive approach, with a sample of 50 respondents of consumers. Data were analyzed using multiple linear regression, with t-tests, F-tests, and the regression coefficient (R2). The results indicate that the demand for jackfruit bananas is influenced by several factors, including the price of jackfruit bananas, the price of horn bananas, the number of family members, and family income. According to the F-test, all these factors collectively influence the demand for bananas. The t-test results reveal that the specific factors affecting the demand for jackfruit bananas are the price of jackfruit bananas, the price of horn bananas, and the number of family members, whereas family income does not significantly impact the demand for jackfruit bananas in a traditional market. The demand for jackfruit bananas in a traditional market is inelastic because, as a primary good, consumers continue to purchase them despite price increases.

Keywords: Jackfruit Bananas, Demand, Determinant, Elasticity

Topic: Agricultural Socio-economics