Increased Value Added of Seaweed product in South Sulawesi
Hamzah Tahang1, Amiluddin1, Arie Changara1, Benny Audy jaya Gosari1, Faisal Amir1, Sabir2, Andi Ramlan3

1. Lecturer at the Faculty of Marine Science and Fisheries, Hasanuddin University,
2. Lecturer at the Faculty of Economics and Business, Hasanuddin University, and
3. Staff at the Center for Coastal and Marine Resource Management

Abstract

Currently, the total national seaweed production is around 13 million tons, (30% was contributed by South Sulawesi). Especially in 2017 until 2021 South Sulawesi contributed 3.79 million tons. The purpose of this research is to find out the form of trade system, efficiency and profit margins of seaweed marketing in South Sulawesi and to calculate the added value (value added) of seaweed products for each processing activity carried out by various processing businesses. Design a marketing model that can be developed in order to increase the value added, forming an effective and efficient marketing system as well. Marketing and processing institutions for seaweed in order to improve welfare. The research method used to achieve the goal is the analysis carried out by qualitative and quantitative analysis. Data collection was carried out using a structured interview method with a questionnaire followed by a Focus Group Discussion (FGD) method, as well as in-depth interviews with experts in the field of seaweed. The results of previous research originating from various sources from related agencies. An analysis of marketing institutions, margins and trading chains, effectiveness and efficiency was carried out with Farmer^s share analysis, profit level analysis. The results of research on marketing studies show there are various marketing agencies involved in the seaweed trade namely, farmers, collectors, wholesalers and exporters. Each marketing agency has a different amount of margin and profit level. For added value, the result is that each input, both raw materials, additional materials and labor, has added value.

Keywords: Seaweed, Trade, added value, South Sulawesi

Topic: Aquatic Biodiversity