Transformation of Indonesian National Television Media: Implementation of Artificial Intelligence Presenters in News Delivery and Program Hosting
Ari Cahyo Nugroho, Ahmad Budi Setiawan, Amri Dunan, Bambang Mudjiyanto

National Research and Innovation Agency

Abstract

In the rapidly evolving digital era, television media has undergone a fundamental transformation in response to contemporary demands. This transformation is reflected in the application of AI Presenters, which combine traditional television elements with AI technology to create interactive experiences. The concept of mediamorphosis emphasizes the changes in the form and content of media as responses to evolving technology and culture. The utilization of AI Presenters brings about changes in content format and presentation, delivering a more personalized and responsive experience. New Media theory highlights the active role of users within the media ecosystem. AI Presenters introduce a new dimension of interaction, where the audience can engage with AI technology, fostering deeper engagement. Thus, this research focuses on how the implementation of AI Presenters mirrors the fundamental transformation in Indonesian national television media through the lens of these theories. Employing qualitative methods and theoretical analysis, this study investigates changes in content production, news presentation, and interactions between humans and AI technology. By observing these changes within the context of Media Convergence theory, mediamorphosis, and New Media, this research strives to comprehend the dynamics of change in Indonesian national television media. The outcomes of this research provide profound insights into how media transformation through AI Presenter implementation influences television^s image, human-AI interaction, and broadcasting industry dynamics. The cultural, social, and economic implications of these changes are also examined within the framework of these theories. This study holds the potential to contribute significantly to the understanding of media changes in an increasingly complex and dynamic digital era.

Keywords: Television Media Transformation- Artificial Intelligence Presenters- News- Program Hosting

Topic: Artificial Intelligence and Data Science