Merchandise Design as Supporting Media for the Promotion of Tihingan Village, Banjarangkan District, Klungkung Regency - Bali Anggra Ayu Rucitra, Putri Dwitasari, Irna Arlianti, Nazihah Ekasari
Institut Teknologi Sepuluh Nopember
Abstract
The impact of the Covid-19 pandemic has been felt by people throughout Indonesia, including the tourism community in Bali, which has been relying on the majority of its income from the sector. One of the villages affected by Covid-19 is Tihingan Village in Klungkung - Bali. Therefore, to rebuild the village economy affected by Covid 19, a business feasibility study was conducted with the strength of local resources, as well as recommending the right business model to improve the village economy and in the long term can increase the capacity of re-sources in the village. Seeing the potential of the many visitors who come to the Tihingan tourist village, merchandise has high potential, and in terms of the creative economy, merchandise contributes significantly to the national economy in the future if it is in accordance with the needs and is well managed. This design is focused on creating merchandise that can support the promotion of Tihingan village to increase tourism potential in the village. Merchandise is one of the promotional media that can be used to achieve this. In order to develop merchandise as a promotional medium, the method used in designing Tihingan Village merchandise is the ATUMICS method. Metode ATUMICS. ATUMICS is a method of designing a product that combines tradition with modernity to produce a new object. Furthermore, after the design of merchandise with the characteristics of Tihingan Village is formed, it can then be utilised by villagers as a medium for tourism promotion.
