Artificial Intelligence (AI) Adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Allicia Deana Santosa, iis Surgawati
Universitas Siliwangi
Abstract
Micro, Small, and Medium Enterprises (MSMEs) constitute the backbone of Indonesia^s economy, playing a pivotal role in employment generation and making substantial contributions to GDP growth. Nonetheless, these enterprises grapple with an array of challenges within today^s fiercely competitive business landscape. In recent years, the emergence of Artificial Intelligence (AI) as a transformative technology has offered the promise of enhanced efficiency, increased competitiveness, and a newfound capacity for innovation across diverse industries. This research is dedicated to providing a comprehensive backdrop on AI adoption among Indonesian MSMEs, offering insights into the present status, challenges, opportunities, and the ramifications for the nation^s economic expansion. The research findings reveal the significant role of Top Management Commitment (TMC), Perceived Usefulness (PU), and Perceived Ease of Use (PEOU) in driving AI adoption among MSMEs in Indonesia. These factors play a crucial role in shaping the path towards AI integration within these enterprises, emphasizing the importance of leadership commitment, perceived utility, and user-friendliness in the successful adoption of AI technologies.
Keywords: Artificial Intelligence, AI Adoption, MSMEs
