ARTIFICIAL INTELLIGENCE PHENOMENA ON CULTURAL TRADITIONAL VALUES AS PART OF CREATIVITY Ratih Mahardikaa, Yasraf Amir Piliang, Irfansyah, Nuning Yanti Damayanti
Institut Teknologi Bandung
Abstract
Artificial intelligence (AI) development has brought about significant changes in the field of creativity and cultural tradition values, which are still utilized as a key component in the creative process. Traditional principles and technical advancements have so far interacted with one another to provide a new base for modern and even contemporary creativity. According to this study, content curation and digitization can help AI support the preservation and transmission of traditional cultural values. On the other hand, AI is also an infinite source of inspiration, allowing producers and artists to explore unique cultural elements during the creative process. However, despite AI^s complexity, there are risks and obstacles that come with it, like the loss of cultural values^ underlying significance and the distortion of interpretation. In order to preserve cultural essences in new creative forms, it is necessary to merge traditional values with AI technology in a reasonable way. It has been established that ancient painters had remarkable skills and inventiveness since they were able to develop wayang characters with very distinct Indonesian identity features. Wayang is one of the national cultures with traditional noble qualities. Punakawan is one of the puppet figures that is currently highly popular. This study identifies numerous applications of AI that can help Punakawan^s traditional values be preserved and revived. This research was conducted using qualitative methods by conducting literature studies, as well as several stages of analysis (digital data, comparisons, and survey data) using Punakawan as a case study.
Keywords: AI- creativity- traditional values- punakawan
