Information communication in Motion poster design: A new interpretation of Image Narrative Wensi Meng(a*b), Jasni Dolah(a)
a) School of Art, Universiti Sains Malaysia(USM),11800,Minden,Penang, Malaysia
b)School of Art and Design, Tianfu College of Southwestern University of Finance and Economics, Sichuan, Chengdu 610052, China
Abstract
With the development of information technology, people can keep in contact through visual communication media anytime and anywhere. Dynamic posters are produced based on a new media development environment and a new media technology background. On the basis of static posters, dynamic posters integrate dynamic effects through the realization of digital media technology. Given more time and space, dynamic posters can give full play to their narrative function and dissemination power, and they can present more information and richer visual effects. However, the current culture and market demands emphasize diversification and innovation, and have higher requirements for the design and communication of visual information of dynamic posters. This paper analyzes dynamic posters based on narrative theory and communication factors. We believe that with the help of the integration of new technologies and new media, the reasonable use of visual information language and narrative structure can better meet the diverse cultural and market needs of dynamic posters, and meet the information cognition needs of the audience.
Keywords: Motion poster- Image Narrative- Information communication
