Halal Ihrom Fabric New Direction EduSyiarPreneur Indonesian Halal Fashion Industry Indriya (a*), Muhammad Hisyam Rabbani (b), Akbar Nur Muhammad (b)
a) Faculty of Islamic Religion, Islamic Religious Education Study Program
Jalan Sholeh Iskandar Kec. Tanah Sereal, Kota Bogor, Jawa Barat 16162
*indriya[at]uika-bogor.ac.id
b)Faculty of Islamic Religion, Sharia Economics Study Program
Abstract
Indonesia is one of the member countries of the Organization of the Islamic Conference (OIC) which exports the largest Muslim clothing, and is ranked fifth in the world for Muslim clothing consumers. In 2030 it is projected that the Muslim population in Indonesia will reach 233,380,000 people or 88 percent of the total population of Indonesia. This shows that the potential for the market and producers of the halal industry including textiles and clothing in Indonesia is very large. One potential that needs to be developed is ihrom cloth. Around 70 percent of demand for ihrom is currently met through imports. Therefore, developing halal ihrom is very crucial. To find out the potential for integrated halal ihrom, the use of media as a means of promotion, brand development strategies, as well as exhibitions related to the halal industry must be carried out. This research was conducted using a qualitative approach, and creator theory as an effort to describe the value of Islamic Education and Entrepreneurship through Ihrom cloth. Data collection was carried out through observation, literature study, interviews, and documentation, and was analyzed descriptively. This the authors found, among others, (1) Halal Ihrom is an opportunity and a new direction for business in the halal fashion industry in Indonesia, as an applicable transformation of Islamic Education (education)- (2) Community communication through ihrom cloth and industrial halal (syiar)- (3) The existence of ihrom cloth with the halal logo is expected to increase turnover as well as increase the trust of the Indonesian Muslim community
