The Digital Fashion: Concept of Realness, Design Process and Consumer Experience With Clothing Tailored by AI
Luri Renaningtyas

Fashion Design and Textile, Visual Communication Design, Petra Christian University

Abstract

AI has been transforming the world of fashion, within the industry it revolutionizes the traditional design process from designers to consumer through a ^phygital^ experience. This article explores the integration of artificial intelligence (AI) and 3D prototyping technologies in the realm of digital fashion in today^s digital culture, examining their impact on representation, simulation, and the concept of realness within the way one perceives, consumes and interacts with clothing. Sparked a critical investigation on the role of traditional fashion designers in today^s digital landscape. The methodologies conducted in this research combine an explanatory of applicative examples and theories of representation and simulation based on postmodernism and hyperreality. It redefines the design process, enhances consumer experiences, and opens up new possibilities for representation and realness. As this digital revolution continues to evolve, it will undoubtedly shape the future of fashion, leading the way for more innovative and inclusive approaches to design and consumption.

Keywords: AI, digital fashion, konsep realita, proses desain dan pengalaman konsumen.

Topic: Creative Design