Natural vs. Algorithmic Logos: A Preliminary Inquiry on Rationality between Man- and AI-generated Workmple Abstract
Ruly Darmawan

Design Science and Visual Culture Research Group
Faculty of Visual Art and Design - Bandung Institute of Technology
CADL bld., 3rd floor, Jl. Ganesha 10, Bandung

Abstract

This paper focuses on the issue of logos of works made by humans and Artificial Intelligence (AI) software. Logos is one element of Aristotle^s rhetoric which more emphasizes on the logic or thoughts that work behind a work or other objective manifestation. Logos is more to be a content that can be recognized after one interacts with objects. Through the logos one can find arguments regarding the background of the object^s manifestation. Logos itself can be a synthesis and accumulation of one^s knowledge and experience in creative process. Thus, this logos will also function as a reference when assessing the authenticity of a work. This is different from works created based on AI algorithms. Even though a similar pattern can be found between the synthesis process in creating works using conventional and AI methods, these two creative processes still have different values. Based on the literature review and findings from previous research, the description in this paper will map out the similarities and differences of the synthesis of a logos based on natural and algorithmic patterns. It is hoped that this paper will be benefit in assessing works based on their logos and its rationality as well.

Keywords: rhetoric, logos, synthesis, algorithmic, truth, contextuality

Topic: Development Studies and Humanities