Branding Design of Tihingan Tourism Village, Banja-rangkan Sub-district, Klungkung Regency - Bali to Improve the Image of the Tourism Village after the Pandemic
Anggra Ayu Rucitra, Putri Dwitasari, Ketut Buda Artana, Nazihah Ekasari

Institut Teknologi Sepuluh Nopember

Abstract

The impact of the Covid-19 pandemic has been felt by people throughout Indone-sia, including the tourism community in Bali, which has been relying on the ma-jority of its income from the sector. Tihingan Village, which is one of the villages in Banjarangkan Sub-district, Klungkung Regency-Bali, is also experiencing the same problem considering that almost most of the labour force there work in the tourism industry, apart from being farmers. So that the economic turnover in Tihingan Village has also decreased due to the pandemic. Starting from these problems, then a branding design for Tihingan Village was carried out so that it could de-velop into a tourist village based on cultural diversity and natural wealth. It is hoped that with the branding design activities of Tihinganan village as a tourist village, it can restore the economy of the surrounding community. Branding activ-ities are carried out in stages with the following steps: market investigation- brand identity development- brand launch and in-troduction- and brand implementa-tion. The results of this branding design can then be utilised by the Tihingan Vil-lage community as a guideline for building an integrated and integrated tourism village. In addition, the results of the design of tourist village branding can also be used by the community to improve the image as a new tourist village that has a clear concept that utilises the natural beauty and diversity of culture that develops in the community.

Keywords: tourism village, branding, promotion

Topic: Creative Design