Smart Nano Stores: Smart Retail Concept for Traditional Retailers
Muriani Emelda Isharyani (a, b*), Bertha Maya Sopha (b), M. Arif Wibisono (b), Benny Tjahjono (c)

a) Industrial Engineering Program, Faculty of Engineering, Universitas Mulawarman, Kampus Gunung Kelua, Jl. Sambaliung No. 9, Samarinda 75119, Indonesia
*murianiemelda[at]gmail.com
b) Industrial Engineering Program, Department of Mechanical and Industrial Engineering, Universitas Gadjah Mada, Jl. Grafika No. 2 Yogyakarta 55284, Indonesia
c) Centre for Business in Society, Coventry University, Coventry CVI5DL, UK

Abstract

The study offers valuable perspectives on the implementation of smart retail and smart retail technology (SRT) within the context of traditional retail in developing countries. Prior research was limited to the use of SRT in modern retail in developed countries, emphasizing on the post-adoption consumer perspective. Therefore, this research will expand knowledge on the perceptions and expectations of traditional retail consumers regarding smart retail and SRT prior to its adoption. Frequency analysis from traditional retail customers^ interviews led to the conception of the smart nano stores, which is a simplified and adapted smart retail concept based on the technology used and implementation reasons in traditional retail in developing countries. Smart nano store is intended to have effective sales management through the use of technology more advanced than a calculator to facilitate and accelerate the consumer purchasing process. It is expected that the adaptation will increase competitiveness and strengthen the vital role of traditional retail in developing countries.

Keywords: Adaptation- nano stores- smart retail- smart retail technology (SRT)- traditional retailers

Topic: Business and Economic