Eye-Tracking Applications in Information Design: A Review
Jing Wang (a*), Jasni Dolah(b)

School of Arts, Universiti Sains Malaysia Persiaran Bukit Jambul, Bukit Jambul, 11900 Bayan Lepas, Pulau Pinang, Malaysia

Abstract

This study delves into the pivotal role and application of eye-tracking technology within information design. Visual attention, a fundamental component in the usability evaluation of information design, has garnered significant scholarly attention in recent years. Eye-tracking experiments provide invaluable insights into design efficacy by intricately analyzing human information behavior. Modern eye-tracking methodologies, with their advanced capabilities, capture precise ocular movements, offering nuanced understandings of user interactions with various stimuli. Moreover, a systematic quantitative approach was employed to critically review the expansive literature on eye-tracking^s application in information design. The findings illuminate the central significance of eye-tracking in advancing information design research, equipping designers and researchers with deeper insights into the intricacies of user visual behavior and cognitive dynamics.

Keywords: Eye-tracking- Information Design- Visual Attention

Topic: Creative Design