Customers Satisfaction Index of Meatballs Product Sixone 77 and Mangasa In Makassar City
Irma, Muh.Ridwan, Syahdar Baba

Department of Social Economics, Faculty of Animal Science, Hasanuddin University

Abstract

Abstract. Consumer satisfaction is the feeling of happiness or disappointment that a person has after comparing the results (performance) of the product in consideration with what they had anticipated. Customers who are happy and satisfied can occasionally utilize the product. The idea of customer satisfaction is said to involve items. Customer satisfaction is significantly influenced by product quality. After acquiring and utilizing a product, customer satisfaction is influenced by quality. The purpose of this study is to evaluate consumer satisfaction with meatball products from the Sixone 77 and Mangasa brands. In June 2022, this study was conducted in Makassar City. This study employed a quantitative descriptive methodology. This study^s primary objective is to determine consumer satisfaction with a sample of 100 consumer respondents who consume both products, analyzed using the formula for calculating the Customer Satisfaction Index (CSI). The results showed that the customer satisfaction index for Sixone 77 meatball products (86.68%) and Mangasa (82.43%) was at very good category level.

Keywords: Customer Satisfaction Index, Meatballs. SixOne77, Mangasa

Topic: Socio Economic of Agriculture