BUSINESS DEVELOPMENT OF HONEY PINEAPPLE JAM INDUSTRY IN TOMPOBULU DISTRICT, BANTAENG REGENCY (PINEAPPLE JAM BUSINESS CASE STUDY UKM BUNGA RESKY) A.Andini Asriani- Mahmud Achmad- Iqbal
Hasanuddin University
Abstract
Pineapple production during the harvest season is very abundant and easily damaged due to improper post-harvest handling. Pineapple fruit can be processed be pineapple jam so that it can increase the shelf life and farmers^ income. The purpose of this study was to identify and determine the design pattern of development in the pineapple jam processing industry at UKM Bunga Resky in Tompobulu District, Bantaeng Regency. The research was conducted by collecting data through direct interviews and questionnaires which were analysed using Activity Relationship Chart (ARC) and BLOCPLAN followed by Process Hierarchy Analysis (AHP). The expected result of this research is a recommendation for business development design that can increase the production of the pineapple jam industry.
