Development of a Strategic Plan for Palm Sugar Agroindustry Using SWOT Analysis and Business Model Canvas: Case Study in Lombo Village, Sidrap District 1Fitriwati, 2Syahidah, 2Makkarennu, 3M Syahid
1Faculty of Economics, 2,3Faculty of Forestry, 4Faculty of Engineering, Hasanuddin University,
Jl. Perintis Kemerdekaan Km.10 Tamalanrea
Makassar, Sulawesi Selatan Indonesia
Email: fitriwati.djaman18[at]gmail.com
Abstract
ABSTRACT
Agroindustry is the main driver of the development of the agricultural sector. One form of promising agro-industry to be developed in Indonesia is the development of products from palm sugar commodities. The aims of this research are how to develop a business strategy to improve the potential palm sugar industry in Lombo Village, Sidrap Districts. This study aims to identify external and internal factors, 2. Formulate and analyze internal and external factors which include strengths, weaknesses, opportunities, and threats, from the development of palm sugar agribusiness. 3. determine strategic priorities based on potential, capabilities, and existing obstacles. 4. determine the business model canvas. The method used in this research is descriptive with a qualitative approach. The sampling method in this study used the accidental sampling method with a selected sample of 40 respondents. Data analysis was performed using SWOT matrix analysis and Business Model Canvas (BMC). The conclusions obtained are based on matrix analysis of Internal Strategic Factors (IFAS) 5.295 and External Strategic Factors (EFAS) 4.89. This shows that the palm sugar industry in Lombo Village, Sidrap Districts has strengths that can be maintained or improved and opportunities to develop. The advice given is to maintain the characteristic taste of the product and improve product quality by creating innovations in product packaging, diversifying product types so that they have high-added value.
Keywords: Palm Sugar Agroindustry, SWOT Analysis, Business Model Canvas
