The Level of Application Of Rural Agricultural Industrialization Innovation In Horticulture Agribusiness
Idawati1, Nugroho Adi Sasongko2, Reni Suryanti3, Yoyon Haryanto3

1 Agribusiness Study Program, Andi Djemma University
2 Sustainable Production System and Life Cycle Assessment, National Innovation Research Agency
3 Bogor Agricultural Development Polytechnic

Abstract

ABSTRACT

The concept of rural agricultural industrialization is a concept of development that reflects the unity of integrated agricultural industry with output in the form of products that tohave great economic value added. The objectives of the research are (1) Describe horticultural agribusiness activities at the downstream sub-sector of horticultural agribusiness that has been done by farmers (2) Analyze the level of application the horticultural agribusiness of rural agricultural industrialization innovation (3) Analyze the influence factors of the downstream subsector activities and the application of rural agricultural industrialization. Research method includes quantitative and qualitative analyzes. The research population of horticultural farmers are 30 respondens conducted purposively of Bakti Mandiri group in the Sukajadi Village. Determination of the sample is done purposively all members of Bakti Mandiri group who run horticulture agribusiness that is30 farmers (census). Data collection was carried out with interviews and questioner. The data analysis used qualitative descriptive in the form of percentage and multiple regression to describe the downstream sub-sector activities, the level of IPP application and the factors that influence it.The results showed that (1)Marketing was arranged by the group with selling direcly to the collecting merchant, then it would resell to the retailers in central market. (2) The characteristic of innovation in the application of rural agricultural industrialization with the use of place, time and property on the marketing functions has been running well. (3) Extension support contributes to the implementation of rural agricultural industrialization. The application of rural agricultural industrialization is in optimal condition, especially self-help through the head of farmer groups.

Keywords: rural agricultural industrialization

Topic: Food agribusiness and rural development