Strategy Analysis of Ecotourism Development Based on Biodiversity Conservation in Gede Pangrango National Park, West Java
Endang Karlina, Vivin Silvaliandra Sihombing, Anita Rianti, and Pratiwi

Research Center for Ecology and Ethnobiology, National Research and Innovation Agency

Abstract

The development of ecotourism prioritizes the preservation of natural resources and area management sustainability. To achieve these goals, the form of development must be made thematically based on a) flora and fauna diversity, b) the security and safety of visitors, c) provide educational value and visitors understanding. The ecotourism strategy at the Mandalawangi Resort (MR), Gunung Gede Pangrango National Park (GGPNP) is carried out by optimizing tourism supply and demand. The most interesting tourist resources at MR are a) climbing activities to the summit of Gede-Pangrango Mount, b) activities to enjoy nature and biodiversity of flora and fauna and waterfalls, and c) camping. The dominant visitors are male students with university status. The highest visitor motivation is to eliminate boredom and seek new inspiration and exercise. The purpose of this research is to analyze the strategy of developing ecotourism based on biodiversity conservation in GGPNP by SWOT analysis. Based on the SWOT analysis result, the formulations of the strategy are, (1) Socialization of conservation protected flora and fauna to the public and visitors until an understanding of conservation arises are important, (2) Enriching endangered plants in buffer areas and cracking down on illegal hunting and (3) Involving researchers to conduct a study on the endurance, carrying capacity and tolerance of the facility to tourism activities or environmental conditions as well as preparing a maintenance plan and physical monitoring of the facility. Creating innovative tourism programs that utilize recreational support facilities and designing promotional strategies for the programs created.

Keywords: ecotourism, conservation strategy, management

Topic: Topik E: Biodiversity and ecotourism