Analysis of The Marketing Efficiency of Skipjack Fish (Katsuwonus pelamis) In The Flores Sea of South Sulawesi
Aris Baso, Hamzah Tahang, Amiluddin, Kasri, and Muhammad Aldair Mukstofa Carda

1) Faculty of Fisheries and Marine Science,
Hasanuddin University,

Abstract

The purpose of this study is to analyze the marketing efficiency of skipjack fish in the Flores Sea of South Sulawesi. This research was carried out in September - December 2021 with due observance of the Covid-19 health protocol. The method of research used is a survey method. The sampling method used is stratified random sampling. Analysis of the data used is descriptive analysis, marketing margin, marketing cost and marketing efficiency. The results showed that the skipjack fish marketing channel in the Flores Sea, South Sulawesi is efficient with efficiency value of 0.03 for Selayar Islands Regency and 0.02 for Bulukumba Regency, which means that the skipjack marketing channel is efficient because it has a value smaller than one (<1).

Keywords: skipjack fish, marketing efficiency

Topic: Marine and Fisheries Socio - Economics and Culture (International)