Accelerating The Transition to Circular Economy in ASEAN Region through Green Supply Chain Management Competencies Rahmad Hendrawan
Master in Management, Faculty of Economics and Business, University of Gadjah Mada,
Yogyakarta, 55281, Indonesia.
Abstract
In order to accelerate the transition to a circular economy, Green Supply Chain Management (GSCM) provides resource optimization and is considered a solution to address environmental problems and consumption patterns within the supply chain framework. The expansion of GSCM implementation is crucial for survival in an environment that increasingly demands companies to have higher performance than others. Within the circular economy framework, companies aiming to improve the quality of GSCM must continuously monitor their achievements. To integrate the circular economy concept into GSCM, there must be a balance between environmental, economic, logistical, organizational, and marketing performance indicators. However, in previous studies, these indicators were tested separately in terms of GSCM performance appraisal. In order to achieve an optimal balance, it is necessary to analyze these different indicators. In the context of the ASEAN region, the aim of this paper is to propose a conceptual GSCM performance appraisal framework that integrates environmental, economic, logistical, operational, organizational and marketing performance as a whole and not a set of separate parts. The proposed framework has a three-dimensional hierarchy that includes the main criteria, sub-criteria, and measures of GSCM performance appraisal which are very important for implementing an effective GSCM in the ASEAN region.