The Influence Of Organizational Culture, And Digital Leadership Style On Motivation And Its Impact On Employee Performance At PT. Suara Merdeka Group Muhammad Junaid Kamaruddin (a*), Usep Suhud (b), Agung Dharmawan Buchdadi (c)
Universitas Negeri Jakarta
Abstract
This study aims to analyze the direct influence of organizational culture and digital leadership style variables on employee motivation and performance, the effect of motivation on employee performance and the indirect influence of organizational culture and digital leadership style on employee performance through motivation at PT. Suara Merdeka Group This research is a quantitative study, with a research sample of 175 people. The data were analyzed using SEM-Structural Equation Modeling analysis using the AMOS-25 tool. The results showed that organizational culture and leadership style contributed directly to the increase in motivation. Organizational culture has a significant influence on performance. Digital leadership style does not directly affect employee performance. Motivation has a significant influence on employee performance. Organizational culture and leadership style have an indirect effect on employee performance through motivation.
Keywords: Organizational Culture, Motivation, Digital Leadership Style, and Employee Performance
